TLDR
- Gresini Racing MotoGP, in partnership with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru, launched the first fan-powered sponsorship program, allowing fans to purchase personal team sponsorship packages starting at €125.
- The program offers exclusive benefits such as VIP Paddock Experiences, name placement on bikes and team materials, exclusive events, custom merchandise, and a chance to win a Ducati Panigale V4S test bike.
- Gresini Racing has gained international attention after signing eight-time world champion Marc Marquez and his brother Alex for the 2024 MotoGP World Championship.
- SPORTPASS and MotoGP Guru, part of Animoca Brands’ Motorverse ecosystem, collaborated with Gresini Racing to create this innovative fan engagement initiative.
- Motorverse is building a global open ecosystem for digital vehicles, racing games, and motorsports, with partnerships across the automotive and motorsport industries.
Gresini Racing MotoGP, a prominent team in the world of motorcycle racing, has taken a groundbreaking step in fan engagement by launching the first-ever fan-powered sponsorship program.
In collaboration with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru, Gresini Racing is offering MotoGP enthusiasts a unique opportunity to become personal team sponsors for as little as €125.
This program marks a shift in the way sports teams interact with their fans, providing them with exclusive benefits that were previously reserved for large corporate sponsors.
By purchasing a sponsorship package, fans can enjoy a range of perks, including VIP Paddock Experiences at the 2024 Grands Prix, name placement on the team’s bikes, websites, and sponsor walls, and invitations to exclusive events and Zoom calls with team members.
Fan sponsors will receive custom merchandise and have the chance to win a highly coveted Ducati Panigale V4S, an official test bike used by none other than Marc Marquez, the eight-time world champion who recently joined Gresini Racing alongside his brother Alex for the 2024 MotoGP World Championship.
The signing of the Marquez brothers has brought Gresini Racing into the spotlight, with fans anticipating the team’s performance in the upcoming season. The launch of the fan-powered sponsorship program capitalizes on this heightened interest, offering a new way for the team to connect with its dedicated fan base.
Behind the scenes, SPORTPASS and MotoGP Guru have been instrumental in bringing this initiative to life.
As subsidiaries of Animoca Brands, a leading company in the blockchain and gaming industry, these entities have leveraged their expertise to create a secure and valuable platform for fans to engage with their favorite team.
SPORTPASS CEO Jordan Fogerty emphasizes the significance of this program, stating,
“This is a world-first in sports; we have worked with Gresini Racing to bring the fans even closer to the team and the riders they support, and do so using the latest technology to provide the security of ownership and value.”
The fan-powered sponsorship program is not only a game-changer for Gresini Racing and its fans but also a testament to the growing influence of Animoca Brands’ Motorverse ecosystem.
Motorverse aims to create a global open ecosystem for digital vehicles, racing games, and motorsports, with partnerships spanning the automotive and motorsport industries.
Through the Motorverse ecosystem, car and bike enthusiasts, motorsport fans, and gamers can collect and trade officially licensed digital vehicles, participate in racing games, and experience unique collaborations with leading automotive brands and top motorsport IPs such as Formula Drift, Formula E, and MotoGP™.
