Football icon Cristiano Ronaldo has announced the launch of his fourth non-fungible token (NFT) collection, set to release on May 29, 2024, in collaboration with cryptocurrency exchange Binance. The collection aims to celebrate Ronaldo’s illustrious career by featuring highlights from his football journey, appealing to the growing demand for unique digital assets in the NFT market.
TLDR
- Cristiano Ronaldo is launching his fourth NFT collection in partnership with Binance on May 29, 2024.
- The collection will showcase highlights from Ronaldo’s football career and cater to the growing demand for unique digital assets.
- Ronaldo and Binance have an ongoing multi-year partnership, which began in November 2022 with his debut NFT collection.
- In December 2023, Ronaldo was sued in a $1 billion class-action lawsuit for allegedly promoting unregistered securities through NFTs with Binance.
- Binance CEO Changpeng Zhao was found guilty in the U.S. of enabling fraud and sentenced to four months in detention in April 2024.
This latest release is part of an ongoing multi-year partnership between Ronaldo and Binance, which began in November 2022 with the footballer’s debut NFT collection.
The first collection showcased iconic moments from Ronaldo’s career, with the rarest items selling for nearly $10,000.
While specific details about the number of NFTs and pricing for the new collection have not been disclosed, Binance has stated that the price will be consistent for every “Normal NFT,” while the pricing for the final “Super Rare NFT” will differ.
Previous NFT events featuring Ronaldo have included unique perks, such as inviting holders to play football with the legend himself as part of a Binance promotion.
However, the partnership between Ronaldo and Binance has faced legal challenges. In December 2023, Ronaldo was sued in a $1 billion class-action lawsuit in a United States district court in Florida. T
he plaintiffs alleged that Ronaldo “promoted, assisted in, and/or actively participated in the offer and sale of unregistered securities in coordination with Binance” and that he should have known about Binance’s involvement in such activities.
The lawsuit against Ronaldo stemmed from Binance’s previous legal issues, which culminated in founder Changpeng “CZ” Zhao being found guilty in the U.S. of enabling fraud. Zhao was sentenced in April 2024 to serve four months in detention for his alleged role in a money laundering scheme.
